What to Say When You Don’t Know What to Say

You know content is important. You teach it to clients. You preach it at events.

But when it comes to hitting “publish” yourself? Blank screen. Blinking cursor. Calendar that hasn’t seen a post in weeks (or months).

It’s not just you. And it’s not a discipline problem. It’s a system problem.

The Fix? Start With Research.

 When you build your content around real data  —  insight into what your audience is struggling with  —  you eliminate the guesswork.

You also:

• Create content that actually gets read.
  
• Build consistency into your process.
  
• Get years of strategic content from a single initiative.

Here’s how to turn research into a sustainable content strategy.

ACTION: Identify 3 big topics you wish your audience better understood. Align those with your research findings  —  and build next month’s content around one of them.