What Makes You Different (And Why No One Sees It)

You have a killer team. A stellar track record. And clients who’d work with you again in a heartbeat.

But to a prospect looking at your website, your pitch deck, or your LinkedIn bio… do you really stand out?Here’s the hard truth: being different isn’t enough. You have to look different, sound different, and show up differently  —  especially in crowded markets.

So How Do You Do That?

Start with this question: What drives you nuts about how others in your industry are doing it?

That’s the seed of your point of view.

When you combine your opinion with data  —  real insight into what your audience is actually thinking  —  you get something powerful. A perspective that’s unique. Credible. And magnetic.

ACTION: Pick one data point that surprises you  —  or makes you want to rant. Write a short post explaining what you think it means, and why it matters.

Here’s how you can use research to show what makes you different.