Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up.
The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point.
The second is LENGTH. While scales with more response options will allow you to gain more granularity in your responses, you can go overboard and just irritate everyone taking the survey.
And finally, think about the CENTER POINT or neutral position. There are a lot of opinions on whether you should have one or not, depending on your goals and the type of analysis you’re doing with the data. I share my 2c, but your research provider may feel differently.
Enjoy!
