Susan’s expertise in audience-based marketing strategy has developed over more than 25 years in product and brand management, market research and strategic planning with companies large and small. She has an MBA in Entrepreneurship and Marketing, and has held senior positions at Fortune 500 firms as well as marketing agencies. Finally, after many years working for other people, she went rogue and started Audience Audit — a little research company with big ideas. She spends all day helping organizations better understand the needs of their customers and prospects, and market to them more effectively. Nobody you know gets passionate about audience segmentation like Susan does. It’s a little weird.
Not THAT kind of Doctor, Sarah’s got a PhD in Educational Statistics, which is something pretty much nobody else has. When not running complicated statistical analyses for Audience Audit, she’s the Director of Assessment, Research and Accountability for the Fayetteville AR public school district. Discovering mind-blowing insights about your clients is a nice break from working with standardized test data and stressed-out school principals.
Oh, and we’re sisters. (Mom always liked Susan best.)