Susan Baier
25 years of experience in marketing, strategy and research all bundled up and labeled FUN. Agency side, client side, small business, big BIG business — you name it, Susan’s probably been there. Finally, after many years working for other people, she went rogue and started Audience Audit — a little research company with big ideas. Nobody you know gets passionate about audience segmentation like Susan does. It’s a little weird.
Sarah McKenzie
Not THAT kind of Doctor. Sarah’s got a PhD in Educational Statistics, which is something pretty much nobody else has. When not running complicated statistical analysis for Audience Audit, she’s the Director of Assessment, Research and Accountability for the Fayetteville AR public school district. Discovering mind-blowing insights about your clients is a nice break from working with standardized test data and stressed-out school principals.
Oh, and we’re sisters. (Mom always liked Susan best.)
