About

Hi, I’m Susan Baier, the Head Honcho (well Only Honcho, really) of AudienceAudit.  I provide strategic marketing advice and audience research to help organizations understand their customers better and make their marketing more relevant, effective and economical.

I’ve worked for over 20 years in marketing and strategic business development with Fortune 100 firms and small companies.  I have an MBA in marketing and entrepreneurship and a broad base of experience with B-to-C and B-to-B firms as well as marketing and advertising agencies.

I’ve served my time in Brand Management and Category Management at The Dial Corp, Circle K and ConocoPhillips.  I have also worked at a number of agencies, most recently as Director of Strategy, Marketing and Media for Off Madison Ave, a leading Phoenix-area interactive marketing agency.

As an independent consultant I work with small businesses and large organizations who want to identify their customers’ real motivations and market to them more effectively.  I conduct market research, develop strategic plans, and oversee day-to-day marketing initiatives such as website development, email marketing, social media and collateral development.  I have also managed multichannel marketing initiatives for national brands.  I am a seasoned public speaker and have presented at events including the San Diego State University Venture Challenge, the national Marketing to Kids Conference, the ExactTarget Conference and Marketing Sherpa.

I live in Chandler, Arizona with my husband and two kids, am an avid Twitter user and always enjoy meeting and working with smart, interesting folks.