From the monthly archives:

April 2010

Believe.

April 14, 2010

My husband Ron passed his final exams to receive his helicopter certified flight instructor license this afternoon. It’s been a long time coming.  In late 2005, our dear friend Mike Welch, who had survived life as a police officer in south L.A., as a Marine, and as a security guard for U.S. contractors in the [...]

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Segmentation Exposed: Data Data Data!

April 14, 2010

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. Now we get to the fun part.  They survey’s been fielded and the data’s in — now it’s time to get the stats involved and see what segments the data gives us. This is [...]

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Web Sites for Dummies (Like Me)

April 13, 2010

Know what?  Not everybody’s a web genius.  Not everyone has a family member who codes for a living.  And many small business and individuals have no idea how to get up on the web, and unfortunately have come to believe that it’s incredibly difficult and expensive. Which is not to say that a custom, professional [...]

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