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You Can Do Better — We Can Help.

  • • Do you know what really motivates your prospects?
  • • Do you treat all of your customers the same?

You can do better.

Audience Audit develops customized, statistically reliable research into your customers and prospects -- what they want, why they choose you or your competition, and the messages that speak to them.

We take the guesswork out of understanding your customers.

Why Audience Audit

Audience Audit conducts customized quantitative attitudinal audience segmentation research for B-to-C and B-to-B companies.

Our research is custom-built from the ground up, for you. Our clients don't get a pile of data conducted for someone else.

Your research shows your audiences, how they feel about your category, and why they would choose you over any other company.
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Why Relevance Matters

Effective marketing is about relevance. The better we can anticipate and fulfill the needs of consumers, the better we’ll be in driving them to act. Today, with customers bombarded by thousands of marketing messages every day, the need for relevance is even more important.

Today’s marketing environment is complicated by the effect this avalanche of marketing contact has had on consumers. In the old days, consumers would just turn the page or dump the catalogs in the trash.
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What Our Clients Say

Audience Audit Testimonials“I worked with Susan Baier and Audience Audit on a customer segmentation for one of our Gap Inc. brands and highly recommend her. She is professional, knowledgeable, creative and a pleasure to work with. She brought her many years of experience to our project and we were extremely happy with the results.”

- Julianna Iosilevsky, Gap Inc.
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