The Agency Edge Research Series

Getting Hired (Good News!)

Our 2024 Study

New Insights to Help Agencies Get Found, Hired, and Retained

What you’ll Learn

While many agencies continue to feel the impact of 2023 on their new business development efforts, our new Agency Edge study released in May 2024 brings a breath of fresh air and optimism based on how agency clients are feeling about agencies and their hiring plans.

We fielded the first version of this survey in 2014, and again in 2019 -- and the new results show positive trends for agencies against both of the earlier studies.

Dive in and explore the results, and we hope you get the same feel-good feeling as we did!

Executive Summary

Download the Executive Summary sharing the results of the research as well as our perspective and advice for agencies.

webinar Recording

Walk through the data with Susan and Drew as we discuss interesting tidbits and important implications of the research.

data visualization

Explore the full data visualization for yourself, and view the results based on multiple aspects of our respondents such as organization size and segment.

They Say

What They Say

Indispensable for Agencies

Every year since 2014, Audience Audit and Agency Management Institute have put out a new study to help agencies gain insights into their clients, their prospects, and even their employees. As an agency owner, I set my calendar every September to grab the new Agency Edge results. They never disappoint.

Stephen Woessner, CEO of Predictive ROI

See Our Past Agency Edge Research Studies