The Agency Edge Research Series

Leading Through the AI Revolution

Our 2025 Study

The New Competitive Edge for Agencies

What you’ll Learn

New research reveals how marketing agencies can thrive by becoming AI guides, not victims. This year, we’re tackling the AI elephant in the room.

Our 2025 study exposes how clients feel about how their agencies are using AI in their client work. This is the key that unlocks your agency’s ability to be found, trusted, hired, and valued by your ideal clients today.

Dive in and explore the results, and we hope you get the same feel-good feeling as we did!

Executive Summary

Download the Executive Summary sharing the results of the research as well as our perspective and advice for agencies.

DOWNLOAD THE EXECUTIVE SUMMARY

webinar Recording

Walk through the data with Susan and Drew as we discuss interesting tidbits and important implications of the research.

Watch The Webinar RECORDING

data visualization

Explore the full data visualization for yourself, and view the results based on multiple aspects of our respondents such as organization size and segment.

EXPLORE THE DATA VISUALIZATION

They Say

What They Say

Indispensable for Agencies

Every year since 2014, Audience Audit and Agency Management Institute have put out a new study to help agencies gain insights into their clients, their prospects, and even their employees. As an agency owner, I set my calendar every September to grab the new Agency Edge results. They never disappoint.

Stephen Woessner, CEO of Predictive ROI