The Agency Core Research Series
Agency Leaders See Uncertainty Ahead
The Keys to Conquering Marketing Agency Challenges
What you’ll Learn
Conducted with the support of strategic partners who serve agencies, our 2025 study reveals that not all agency leaders share the same perspective about the value of various activities and investments, the goals their agencies should prioritize, or their ability to achieve them.
Executive Summary
Download the Executive Summary sharing the results of the research as well as our perspective and advice for agencies.
webinar Recording
Walk through the data with Susan and Drew as we discuss interesting tidbits and important implications of the research.
data visualization
Explore the full data visualization for yourself, and view the results based on multiple aspects of our respondents such as organization size and segment.
They Say
What They Say

Research with Agency Leaders, for Agency Leaders
Audience Audit's new Agency Core research series with agency leaders is a perfect complement to the annual Agency Edge study of agency clients they do with AMI. What a great way to see both sides of the relationship! This study is a DON'T MISS for agency leaders.
DREW MCLELLAN, CEO OF agency management institute

