Marketing has never been more complex than it is today.
With literally thousands of marketing platforms and tools, and a myriad of ways to slice, dice and target an audience, marketers face a herculean task when it comes to choosing the right content, the right format, and the right vehicle to reach their clients’ best prospects.
And as marketing agencies strive to become more nimble, more knowledgeable and more profitable, their ability to cut through the crap and deliver great results to their clients has never been more important.
Audience segmentation research is particularly helpful in cutting through the crap.
Attitudinal audience segmentation identifies not just the “who” for your clients, but the “why”. And that’s the most critical question marketers need to answer.
Audience Audit was formed to help agencies figure out who their clients should be talking to, what to say, and how and where to say it.
We offer completely custom, quantitative attitudinal audience segmentation research, identifying the problems customers and prospects are struggling with and the attitudes driving their search for solutions and their final choice of provider.
And we offer this research to only one audience: Small to mid-sized marketing agencies.
Why?
We believe in the power of attitudinal segmentation research to drive new business, support great strategy and boost client loyalty.
We believe in entrepreneurship and the potential of small agencies.
And we believe in research that is done well, understood by those who need it and actually used to drive great marketing.
We’ve been doing this research for organizations large and small since 2009.
We’d love to do it for you and your clients.
Read more about the benefits of our work for agencies.
Read more about the benefits of our work for agency clients.
Check out our resources page to learn more about attitudinal segmentation and our process, determining if a client is a good fit for this work, and how to discuss it with them.