Learn not only how an audience views price for your product or idea, but who’s likely to pay more — and why.
Need to know the value your target customers would assign to your new product or service?
Our Pricing Parameters study provides a statistically valid range of acceptable prices, as well as a view of projected revenue at various price points.
Custom-build specifically for you, this study allows us to explore the relative value of additional elements or benefits, as well as questions that prospective customers are most likely to ask. And combined with our unique attitudinal segmentation approach, you’ll understand not only the overall perspective of the audience but who values your offering most — and the motivations, goals and objections you need to effectively find and engage them.