Our thought leadership research helps organizations across the spectrum introduce new, compelling and data-driven ideas into discussions about their industry and their efforts.
Statistically Reliable Results
Great ideas need a strong data-based foundation to be heard and trusted.
Our quantitative research provides thought leaders with insights supported by statistically reliable, responsibly-gathered data.
Our surveys are anonymous, giving respondents the confidence to share their honest perspective.
Our process includes thorough data cleaning, ensuring that only high-quality responses are included in our analysis.
Our work ensures that your ideas have a strong foundation.
A New View
Audiences are not homogenous groups. Just because people share an industry or an experience doesn’t mean that they feel the same way about it.
Our attitudinal segmentation approach provides a fresh and revealing look at how people in your audience think about important issues, with insight into the different goals and challenges they have.
Sharing attitudinal insights can help thought leaders give their industries a new perspective on a particular problem or opportunity — one that opens up new ideas about how to make change happen in new and effective ways.
Audience Audit has worked with hundreds of organizations of all stripes to better understand their audiences.
From Fortune 100 firms to marketing agencies, we support creative thinkers, problem-solvers, and innovators by helping them demonstrate a need and share solutions.