Comments for Audience Audit

Comment on Great-Grandma Allie’s Christmas Eggnog (and a little history…) by Krista

Krista — Sun, 20 Nov 2016 21:34:16 +0000

I found your recipe about 4 years ago and have been making it each holiday since then. It is delicious and has been enjoyed by many. It is starting to become a family tradition around our house – something our friends and family have come to enjoy and expect each Christmas. Thank you so much for sharing!!!

Comment on New Audience Audit Study Reveals What Agency Clients Want – and Why by Susan

Susan — Fri, 31 Oct 2014 13:56:19 +0000

In reply to Ward Andrews. Thanks Ward! This was a fun project to do.

Comment on New Audience Audit Study Reveals What Agency Clients Want – and Why by Ward Andrews

Ward Andrews — Tue, 21 Oct 2014 21:16:14 +0000

Nice work Susan!

Comment on Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft by Susan

Susan — Wed, 01 Oct 2014 00:14:44 +0000

In reply to Cliff.

Hi Cliff! Great question. If you can’t afford to do actual research, I always recommend at least thinking about everything you do from the standpoint of your target customers, and what they want. If you don’t know, you need to be spending time talking to customers to find out. Obviously, the perfect solution to being perfectly relevant is one-on-one — speaking to an individual audience member about why they’re looking for help, and what you can offer that will solve their problem. But we can get much closer to that ideal by focusing on our audiences and their needs rather than just on what we want to sell.

Comment on Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft by Cliff

Cliff — Thu, 18 Sep 2014 17:00:56 +0000

Susan, great post. What you write is spot on. The biggest challenge for me and many of the smaller businesses we serve is that we are really just scratching the surface when it comes to most of the core disciplines for optimizing sales, customer service, etc. (Understanding well and relating to the customer.)

How do you suggest the smaller businesses gather and collect this level of insight on customers with our more limited resources, teams and budgets?

Thanks

Cliff

Comment on Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft by Lindsay Bayuk

Lindsay Bayuk — Tue, 05 Aug 2014 19:41:28 +0000

Susan – Great post. Thank you for your support and partnership!

Comment on Infusionsoft Publishes Audience Audit Segmentation Research by Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft - Audience Audit

Mon, 04 Aug 2014 15:39:52 +0000

[…] Infusionsoft serves small businesses — that’s their DNA and their mission. Historically they viewed their customers and prospects by industry, hoping to tease out their needs based on whether they were a life coach or a business consultant, a medical practice or an online retailer. Last year we worked with them to conduct an attitudinal segmentation of their customers, revealing that users view their marketing acumen and needs very differently. (You can read more about the 2013 study here.) […]

Comment on Great-Grandma Allie’s Christmas Eggnog (and a little history…) by Why the pause before the first bite is better than the bite itself | Escape From Cubicle Nation

Sat, 10 May 2014 07:00:32 +0000

[…] food carries a special legacy, like in the eggnog recipe that my dear friend Susan Baier’s Great Grandma Allie created 80 years […]

Comment on Getting Into the Social Habit by Susan

Susan — Mon, 06 Aug 2012 03:38:48 +0000

In reply to rhonda hurwitz. Thanks Rhonda! We both lucked out on this one. :-)

Comment on Getting Into the Social Habit by rhonda hurwitz

rhonda hurwitz — Sat, 04 Aug 2012 11:38:50 +0000

Susan, you said it best — data + guidance IS gold and like you, I am really looking forward to finding those “nuggets” that help us sharpen strategy. thanks for mentioning me in your post!