Our work is designed to support you AND your clients. They will see clear benefits from working with an agency which bases its recommendations on our research:
More Leads and Better Conversion
Simply put, marketing based on quality attitudinal data works better.
Clients experience a refreshing and reassuring sense of clarity about the prospects most likely to want what they offer, and how to speak to them in a compelling way.
They recognize the characteristics that are most important to buyers, and how to differentiate themselves from their competition in terms that resonate with prospects.
They understand how prospects make purchase decisions, and where to be present so their ideal customers will find them at just the right time.
Whether your clients are seeking business buyers, conference attendees, enrolling students or consumer purchasers, and Audience Audit can help your agency drive more prospects through their funnel.
One of the more unexpected results of an Audience Audit project is what it tells you to STOP doing.
It will help your clients recognize audiences that aren’t ideal for them, and that they can safely avoid.
It will help them see initiatives that don’t make sense, content that fails to hit the mark and spending they can shift to more productive programs.
Better Focus and Clarity
Clients benefit tremendously from having insight into what their target audiences really want.
No more endless debates internally about what prospects are looking for.
No more interdepartmental fistfights about who the organization should be targeting, and what those prospects need.
Suddenly, ideas start flowing — and come from throughout the organization because everyone has a clear and shared understanding of their customers.
More than anything, clients want to know they’re doing the right things.
With Audience Audit research underpinning their efforts, they’ll have more confidence about the marketing choices they make.
More confidence that they know what their prospects and customers really want.
More confidence that they’re focused on the right initiatives, and not wasting time and money on the wrong ones.
More confidence that when they target a prospect, they’ll have everything they need to sell successfully.
And more confidence that your agency has their needs, and those of their customers, at the core of all your efforts.