Quantitative attitudinal audience segmentation research provides a uniquely actionable approach to brand messaging, marketing, operational changes and new product development.
Driven By What Matters
- Unlike geo-demographic segmentation tools, attitudinal audience segmentation bases its identification of audiences on how they feel, and what they want. Demographic characteristics are captured and used to deepen the understanding of segments, but don’t drive the definition of the segments themselves.
- Unlike transactional analyses that focus on a customer’s purchase value and frequency, attitudinal audience segmentation sheds light on why they’ve purchased, and what other offerings might interest them.
All About You
- Your company is unique, and your research should be too. Unlike mass-market syndicated data, a custom attitudinal segmentation study won’t force your customers and prospects into existing, pre-identified audience segments. Because the research is built from scratch, you won’t have to select from a list of existing questions and hope they provide the information you need. Your study will be developed from the ground up, and address any areas you want to explore.
Relevant Drivers of Difference
- Quantitative attitudinal segmentation defines audiences based on the attitudes that bind consumers together and that differentiate them from other segments when choosing your category, brand or products. Without this approach, you may be marketing to differences between groups that don’t actually affect decision-making.
Statistically Reliable
- Unlike qualitative research such as focus groups, the results of our audience segmentation research are mathematically-driven and statistically reliable. You can have confidence that your decision-making is based on relevant information that truly describes your audience in a reliable, repeatable way.
