We conduct customized quantitative attitudinal audience segmentation research for B-to-C and B-to-B companies.
We know, it’s a mouthful. So let’s take it one word at a time:
Customized
Our research is built, from the ground up, for you. You don’t get a template that has been “tweaked”, or repurposed research conducted for someone else.
Most importantly, you don’t simply get to see how many of your customers fit in some category that was defined by somebody else, and that every other company on the planet is using as well. Your research shows your audiences, how they feel about your category, and why they choose you over any other company.
Quantitative
Getting attitudinal insights doesn’t mean you have to base your company’s strategy on the opinions of six people in a small room. Our research is statistically reliable – meaning that we talk to enough people to ensure that the results are dependable, reproducible, and substantial enough to form the basis for your company’s efforts.
Attitudinal
People make decisions based on what’s important to them — not how old they are, or how much money they make, or their zip code. They buy things to fulfill a need. Understanding those needs, and responding to them, can make your message stand out among all the others that don’t hit the mark.
Audience
We don’t define our brands – our customers and prospects do. Prospective customers hear our messages, see our advertisements, follow our tweets and read about our companies every day, forming their own opinions about whether or not we’re right for them. We help you understand who’s listening.
Segmentation
Lots of folks buy the same products, from the same companies, with wildly different reasons for doing it. Understanding each audience’s needs — what binds them together, and what separates them from other groups — is critical to deciding which of those audiences make the most sense for your company, which may be better left to your competition, and how you can be relevant to the ones you want.
“Easily one of the smartest people I’ve ever met, Susan is a master in the field of audience segmentation. Too many companies, large and small, build and develop marketing campaigns without ever really knowing their customers. Learn more about your various audience segments, what motivates them and what offers and messages will resonate with them. Attitudinal audience segmentation is a marketing necessity. Susan’s smarts, professionalism and laugh are just icing on the cake.”