From the category archives:

Tools

A Quick Plan Check

June 25, 2010

Whether you’re starting up a new business, launching a new product, or simply making adjustments to what you’ve been doing all along, a little planning can go a long way. Now, I’m a marketing strategist. I believe a marketing plan should start at the beginning — with your audiences — and do a thorough job [...]

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Web Sites for Dummies (Like Me)

April 13, 2010

Know what?  Not everybody’s a web genius.  Not everyone has a family member who codes for a living.  And many small business and individuals have no idea how to get up on the web, and unfortunately have come to believe that it’s incredibly difficult and expensive. Which is not to say that a custom, professional [...]

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Segmentation Exposed: Survey Design

March 26, 2010

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. Once the research plan detailing who you’re going to survey and what you need to ask them has been finalized, the next step is development of the survey itself. Before I go further, let [...]

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Mind Mapping – Beyond Brainstorming

February 23, 2010

I use mind-mapping software like crazy.  But in addition to its obvious assistance with brainstorming, I’ve found it very useful in a variety of planning activities I do for clients every day.  I use a Mac-only program called MindNode Pro, developed by Markus Müller, an independent software developer in Vienna.  (Markus also has an outstanding [...]

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