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	<title>Audience Audit&#187; Marketing Strategy</title>
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	<description>Custom segmentation solutions for smart agencies and their clients.</description>
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		<title>A Quick Plan Check</title>
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		<pubDate>Fri, 25 Jun 2010 22:12:41 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://audienceaudit.com/?p=415</guid>
		<description><![CDATA[Whether you&#8217;re starting up a new business, launching a new product, or simply making adjustments to what you&#8217;ve been doing all along, a little planning can go a long way. Now, I&#8217;m a marketing strategist. I believe a marketing plan should start at the beginning &#8212; with your audiences &#8212; and do a thorough job [...]]]></description>
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		<title>The Great Debate</title>
		<link>http://audienceaudit.com/the-great-debate/</link>
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		<pubDate>Mon, 02 Nov 2009 18:47:40 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

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		<description><![CDATA[I had an interesting experience last week when a client pulled me aside to make me aware that the company&#8217;s CRM guru was loudly expressing his concern that this &#8220;warm and fuzzy&#8221; attitudinal approach to audience segmentation couldn&#8217;t hold a candle to good, old-fashioned database analytics. This isn&#8217;t the first time it&#8217;s happened.  I often [...]]]></description>
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