From the category archives:

Email Marketing

Are You Insulting Your Customers?

January 28, 2010

I am amazed at how many companies have fallen into the habit of regularly insulting their customers.
If I pointed them out, I GUARANTEE that each and every one of them would strenuously object to this accusation, claiming (and, in all likelihood, truly believing) that each and every customer they have is of the utmost value [...]

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