Know your audience. Or, actually, audiences.

Know your audience. Or, actually, audiences.

If you're still talking to your customers as if they're all motivated by the same thing, you're in trouble.

Let's talk about your customers. Then let's learn about them.

Audience Segmentation Research

2009/08/06

Your company probably knows who your current customers are, and may even capture information about what they buy, how often and how much.

But what really drives your customers to purchase your products or services, instead of somebody else’s?

Needs-based audience segmentation research identifies who your audiences are based on WHY they buy.  It can identify key opportunities for marketing, operations, sales and customer service initiatives that can generate new revenue and create new relationships with your customers.

I started doing attitudinal audience segmentation research after I saw the power that it brings to crafting and delivering relevant messages.  As a marketing strategist with a heavy dose of research in my background, I’ve always loved fact-based marketing decision-making, and segmentation is one of the best tools I’ve found to learn about, understand, and speak to customers.

I work with your organization to develop the survey, strategize the best approach to reaching the right group of respondents, conduct the study, analyze the results and help you build strategies to keep new customers coming, and keep current customers coming back.

Download an overview of my audience segmentation work, and let’s talk about how I can help you create more relevant, impactful and profitable marketing.