Spring Arbor University: This midwestern university undertook a complex segmentation initiative that revealed key target audiences across its undergraduate, graduate, on-campus, offsite and online student population and prospects.
City of Palm Desert: Audience segmentation for this resort destination revealed surprising insights into key motivations of target audience groups, and drove a radical and effective reorganization of website content.
Zoots: This well-known dry-cleaning chain used Audience Audit’s attitudinal segmentation of its current, lapsed and prospective customers to better understand their motivations for using dry cleaning and choosing providers, underpinning new creative, social and website strategies for the brand.
Greater Phoenix Chamber of Commerce: In an interesting B-to-B segmentation study, this organization learned that their member companies have divergent interests in joining the Chamber, and identified key benefits, activities and messages that help them best meet the needs of their membership.
AmSafe: This manufacturer of aftermarket airbags for private aircraft used attitudinal audience segmentation of private aircraft owner/pilots to uncover key messaging elements and operational changes to maximize their marketing and product delivery efforts.
Flock Free: Audience-based marketing strategy helps this family-owned leader in commercial bird control technologies to successfully serve some of the nation’s largest retailers.
Sears Holdings Corporation: Customer-based marketing strategies developed for new category products and services are designed to meet the needs of the retailer’s key audience groups across their various retail brands.
Babcock & Jenkins: This innovative B2B marketing agency partners with Audience Audit to provide attitudinal segmentation to support its Connected Strategy™ approach for targeting, acquiring and converting prospects.
