What our clients say about us
Attitudinal segmentation for a key Gap brand for women revealed distinct segments and insights into their motivations, usage and relevant messages that was incorporated into the brand’s multichannel marketing initiatives. (Undertaken in conjunction with novaQuant, Inc.)
“I worked with Susan on a customer segmentation for one of our Gap Inc. brands and highly recommend her. She is professional, knowledgeable, creative, and a pleasure to work with. She brought her many years of experience to our project and we were extremely happy with the results.” – Julianna Iosilevsky
This Massachusetts-based “Idea Agency” uses Audience Audit’s attitudinal audience segmentation research to drive creative, content and connection strategies for its B2C clients.
“Susan knows how to bring research to life and, most importantly, provides insights that are actionable. Susan involves the agency in every step of the process, ensuring that we feel comfortable with the process and that we understand the outcomes. Beyond demographics, Audience Audit reveals the motivation behind each consumer and the segmentation process allows us, as marketers, to better target our messaging.” – Christine Tieri
This strategic healthcare marketing firm partners with Audience Audit to conduct audience segmentation research to support new product and marketing strategies for its clients.
“Susan’s expertise in constructing quantitative studies that effectively measure attitudes and behaviors contributed greatly to the overall success of our project. also, her ability to present statistical analysis of results in a way that is thorough yet easily comprehensible has made Susan a truly invaluable partner of our company. - Jami Crabtree
Marketing strategy and content development for this national construction project management firm has contributed to significant revenue gains during the industry’s most challenging downturn
“Susan has been able to bring the much needed marketing insight to our organization. You will soon become accustomed to automatically picking up the phone and ‘asking Susan’s opinion’.” – Diane Prevost
This premium brand of bath & body products found insights in its audience seg-mentation research that allowed it to better meet the needs of all audiences through its segmented multichannel marketing programs. (Undertaken in conjunction with DT Marketing)
“One of the most effective marketing minds I’ve encountered, Susan can take theory and apply it for companies in a way that actually generates transformational business results. Extremely easy to work with, and a delight to be around, you and your company will wish you’d met her long ago.” – Jay Baer
This 50-year-old luxury home fragrance brand used attitudinal audience seg-ment research to drive a strategy of segmented marketing initiatives throughout their online, catalog and retail sales channels, driving a radical increase in site conversion and revenue. (Undertaken in conjunction with DT Marketing)
“Susan gets business and is able to help us measure the things that drive consumers and result in sales.” – Mark Grodsky
Click here to learn more about some of Audience Audit’s other projects
