Archives for March 2010

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. Once the research plan detailing who you're going to survey and what … [Read more...] about Segmentation Exposed: Survey Design

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. This project was undertaken for a small faith-based university in the … [Read more...] about Segmentation Exposed: SCU Project Kickoff