March 26, 2010
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Once the research plan detailing who you’re going to survey and what you need to ask them has been finalized, the next step is development of the survey itself. Before I go further, let [...]
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March 8, 2010
Last August I was lucky enough to be introduced to the amazing concept and event that is LaidOffCamp. Laid off myself in January 2009, I was invited to speak to attendees about the experience and try to offer advice and support. I wrote about my LaidOffCamp Phoenix experience in a blog post here. Like many [...]
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