February 24, 2010
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. I’m a marketing strategist. I’ve spent the last 25 years (gack!) learning (and then helping other organizations learn) how to get the right message to the right people in order to get those people [...]
Read the full article →
February 23, 2010
I use mind-mapping software like crazy. But in addition to its obvious assistance with brainstorming, I’ve found it very useful in a variety of planning activities I do for clients every day. I use a Mac-only program called MindNode Pro, developed by Markus Müller, an independent software developer in Vienna. (Markus also has an outstanding [...]
Read the full article →
Subscribe RSS