January 28, 2010
I am amazed at how many companies have fallen into the habit of regularly insulting their customers.
If I pointed them out, I GUARANTEE that each and every one of them would strenuously object to this accusation, claiming (and, in all likelihood, truly believing) that each and every customer they have is of the utmost value [...]
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January 19, 2010
USA TODAY has a fascinating article today about a new USA TODAY/Gallup Poll looking at the President’s approval rating and how he’s faring in public opinion.
AMAZING! It’s attitudinal audience segmentation for the President of the United States!
I’ve conducted audience segmentation for big companies, small companies, business-to-business, business-to-consumer, government and even a faith-based university. I’ve seen [...]
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