Updated Site, New Commitment

So if you’ve visited my site anytime in the last six months you may have noticed something — I’m a horribly infrequent poster.  As one of my friends pointed out, “If you want something to grow, you’ve got to water it every once in a while.”  So as I relaunched my site with some new functionality (many thanks to Sunny Thaper), I’ve given some thought as to why I haven’t posted more.

Confidentiality

One of the challenges of my work is that the final product — marketing plans, strategy or audience research — is usually confidential.  So while I would love to jabber on and on about what we found, and why it’s cool, and what we’re going to do with it, that’s typically off-limits.

Recently, however, I have started some projects with clients who have specifically agreed to let me publish the results.  So I’m looking forward to sharing some insights with you as to how this work gets done, and what it can reveal, as we get further along in those projects.

Snarkiness

I would love have tons of posts responding to fabulous marketing initiatives obviously based on a keen insight into the company’s audience segments — but to be honest, I don’t see too much of that out there.  For one thing, there is surely some great segment-directed marketing that isn’t obvious because companies don’t typically share their segment insights (see “Confidentiality”).  But beyond the few doing a great job with audience insight, there are many who don’t have that insight to go on.

So most of my posts responding to marketing strategies I come across would probably be fairly negative.  And I’m a positive person, so that makes me uncomfortable.  I’ve determined to try to find good examples of audience-driven marketing strategies to share and discuss.  Wish me luck!

Habit

To be frank, I don’t have one when it comes to blogging.  I’ve only been doing this for six months, and while I can talk until I’m blue in the face about pretty much anything (to the great annoyance of some around me, I’m sure), writing it all down in some sort of organized and (I hope) helpful way is another story altogether.  Trying to do better on this — wish me luck.

So all that being said, if there’s something you’d like to say, say it.  I’ll do my best to respond in an intelligent fashion.  And stay tuned for more!