Last week was a whole bundle of incredible experiences for me.  It was so overwhelming, in fact, that it seemed like the “NOW DO YOU GET IT?” gods had decided to teach me a lesson.

On Saturday I presented at LaidOffCamp in Gilbert (see my post here), and witnessed an amazing instance of a community beginning and developing over the course of only 4 or 5 hours.  The community-building continued over the next few days as many of the participants took the universal advice of presenters and started to reach out to the other folks they’d met with Twitter, Facebook and LinkedIn.

On Tuesday I was contacted by a writer working on a presentation about the benefits of social media for small business.  While I’m certainly not a social media expert, she was looking for entrepreneurs using social tools to grow their business, and I can certainly speak to the value of that (as you’ll soon see).

On Wednesday I took advantage of my kids being back in school, packed up my stuff and headed over to Gangplank, a co-working facility a few miles away.  I had wanted to try Gangplank out as a break from my normal workspace at home, and Wednesday seemed like a good day because I’d also have the opportunity to attend a brownbag presentation by the intriguing (and, it turns out, engaging and insightful) Joshua Strebel, whose company Obü Web is headquartered at Gangplank.

A far more prestigious visitor graced Gangplank on Wednesday as well — an ABC News team, who arrived to capture video and interviews for a national piece they’re doing on the trend towards co-working.

I arrived home Wednesday afternoon to find that I had won a new project — a large segmentation analysis for a major national retailer.  The opportunity had come my way after I connected with an old college friend — one I hadn’t spoken to for over 20 years — on Facebook.  Turns out he’s in California running a small business that does the same kind of audience segmentation work I do.  A few chats down the line we agreed that we could work well together — and submitted some joint RFP responses, one of which came through in a big way.

Now that my head has stopped spinning from the incredible rush of  last week, I’ve had a chance to sit back and think about the implications of all this good stuff.  They consolidate a number of realizations I’ve been mulling in the last couple of months of starting — and building — my own small business.

Realization #1:  Community Counts

For your business, for yourself, for your sanity — for God’s sake find some like-minded folks and dedicate some of your time to hanging out with them.  The first time I started my own business I didn’t bother — and while I had great clients and good steady work for four years, eventually I accepted another “real job” in part because I desperately missed the social aspects of an office.  If you’ve left a job to start out on your own (either by choice or necessity) this is particularly important — like it or not, you’ve probably left much of your former community behind (or vice versa) and you should start building a new one, pronto.

Which is not to say that community only serves the “softer side” of being an entrepreneur.  I recently gained a big project with an old college friend I hadn’t spoken to since graduation over 20 years ago.  How?  Facebook!  It’s amazing what you can discover about the network you already have (but may not have considered for work-related benefits).  I’m not advocating that you browbeat your old high school and college buddies for work or jobs, but take the time to find out what everybody’s doing — it might open some surprising new doors.

Realization #2:  Social Media Doesn’t Isolate

Contrary to what appears to be popular opinion, getting involved with social media sites like Facebook and Twitter DOESN’T necessarily reduce you to a moon-eyed lump of deteriorating (and unnecessary) muscles and ligaments.  While it can be time-consuming (and sometimes, at least for me, a great procrastination tool and criminal time-suck), I have found it a great way to meet and get to know people in the Real World.

Twitter, in particular, is a great way to find and talk with people discussing stuff you’re interested in.  Unlike LinkedIn, Twitter doesn’t require you know somebody to listen to (or publicly chat with) them.  And Twitter’s search function makes it easy to find relevant conversations to eavesdrop on.

The trick, of course, is to actually GO OUT AND MEET PEOPLE YOU MET ON TWITTER.  Find local events they’re attending (Twitter’s GREAT for this) and go.  Hang out at co-working spots.  Go to happy hours or breakfasts – the Twitter crowd is famously fond of free, casual, come-as-you-are opportunities to meet and greet in real life.

When I started my first consulting practice, social media didn’t exist.  Just six months into my new venture, I have a larger, more relevant and more productive network than I ever gained in four years the first time around.

Realization #3:  Pay It Back (or Forward)

Part of being a member of a community is CONTRIBUTING.  As great as your network may be, they’ll tire of you quickly if all you do is show up and ask for support.  Speak at a brownbag – comment on other people’s posts – help somebody out.  Whatever your thing is, give some of it to somebody else.  It feels good and it’s good for you — and your business.

Personally, I try to split my “time/effort pie” three ways:  one chunk for stuff I do for pay, one chunk for stuff I do for free because it will build my business, and another chuck for stuff I do for free because it helps somebody else in my community.  The ratio changes based on what’s happening, but I’m trying to maintain about a 60/25/15 split.

Realization #4:  It’s Never Too Late (Or Too Early)

Man, I really wish I’d started all this community-building earlier – it would have made those first few months of my new business a lot easier to handle.  Having said that, I can certainly testify that it’s never too late to get on Twitter, sign up for Facebook, update your LinkedIn page or start attending an event or two in your community.  You (and your business/career) will be better for it.

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Yesterday I had the privilege of speaking at LaidOffCamp Phoenix, a wonderful gathering of folks who have been laid off and those who want to help them get back on their feet.

Having been laid off myself (twice, most recently in January), I can certainly understand the feelings of hurt, anxiety and sadness that come with being laid off.  It was great to see so many more smiling faces at the end of the day than there had been at the beginning.  I met wonderful folks and was inspired by great speakers and new friends.

I will post relevant links and thoughts using the “LaidOffCamp” tag as they come up.  If you have questions, hit me up on Twitter (@susanbaier) or post a comment and I’ll do my best to be helpful.

Hang in there people!

RESOURCES

I’ve uploaded my presentation from the conference here.

Here is Charlene Kingston’s great site with her presentation and e-book “5 Truths About Working From Home”.  She also has a great e-book “Twitter for Beginners” here.

Jim and Sonia Graham’s presentation “51 Steps to Start Your Business” is here.

Here’s a Twitter list of folks from the conference (I’ll update as I get more):

Rachel Reese: @rachelreese
Charlene Kingston: @kinchie
Karen Burns: @workinggirl
Susan Baier: @susanbaier
Pam Slim: @pamslim
James Archer: @jamesarcher
Joseph Guadagno: @jguadagno
Sharon Bowerman: @sbowerman
Yuri Artibise:  @yartibise
Jay Thompson: @PhxREguy
Jim Graham: @StartUpNowUS
Justin McHood: @jmchood
Curtis Miller: @curtism
Sonia Graham: @MBAAZ
Matt Clower: @clowerpower
Heather Herr: @MsHerr
April Holle: @aprilholle
Evo Terra: @evo_terra
Chris Coneybeer: @coneybeer
Wendy Coneybeer: @wconeybeer
D. Patrick Lewis: @dpatricklewis
Marc Chung: @heisenthought
Chuck Reynolds: @chuckreynolds
Amy Sellers: @amysellers
Calie Waterhouse: @CWaterhouse
Catherine Ford: @Catherine_Ford
Steven Rose: @Steven_Rose
Krystopher James: @krystoferjames
Teri Reiter: @simpleoneaz
Patrick Harter: @tryharter
Aidan Foley: @Aidan_Foley
Chris Chandler: @squanderingtime
Steve Andrews: @steveandrews
Bob Wilson: @sleeman44
Tim Hardy: @iamtimhardy
Byron Bowerman: @BM5k
Remi Taylor: @DevFu
Jill Bernstein: @jillinski

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So if you’ve visited my site anytime in the last six months you may have noticed something — I’m a horribly infrequent poster.  As one of my friends pointed out, “If you want something to grow, you’ve got to water it every once in a while.”  So as I relaunched my site with some new functionality (many thanks to Sunny Thaper), I’ve given some thought as to why I haven’t posted more.

Confidentiality

One of the challenges of my work is that the final product — marketing plans, strategy or audience research — is usually confidential.  So while I would love to jabber on and on about what we found, and why it’s cool, and what we’re going to do with it, that’s typically off-limits.

Recently, however, I have started some projects with clients who have specifically agreed to let me publish the results.  So I’m looking forward to sharing some insights with you as to how this work gets done, and what it can reveal, as we get further along in those projects.

Snarkiness

I would love have tons of posts responding to fabulous marketing initiatives obviously based on a keen insight into the company’s audience segments — but to be honest, I don’t see too much of that out there.  For one thing, there is surely some great segment-directed marketing that isn’t obvious because companies don’t typically share their segment insights (see “Confidentiality”).  But beyond the few doing a great job with audience insight, there are many who don’t have that insight to go on.

So most of my posts responding to marketing strategies I come across would probably be fairly negative.  And I’m a positive person, so that makes me uncomfortable.  I’ve determined to try to find good examples of audience-driven marketing strategies to share and discuss.  Wish me luck!

Habit

To be frank, I don’t have one when it comes to blogging.  I’ve only been doing this for six months, and while I can talk until I’m blue in the face about pretty much anything (to the great annoyance of some around me, I’m sure), writing it all down in some sort of organized and (I hope) helpful way is another story altogether.  Trying to do better on this — wish me luck.

So all that being said, if there’s something you’d like to say, say it.  I’ll do my best to respond in an intelligent fashion.  And stay tuned for more!

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