February 25, 2009
Recently I noticed that a former client has been running their old television spots — undoubtedly an effort to take advantage of the recessionary conditions and reduced advertising presence of their competitors, and to do it at a bargain-basement price to boot.
I applaud this company for recognizing that now is a great time to get [...]
Read the full article →
February 7, 2009
For years I have had the privilege of working with organizations — some very large, some very small — in their efforts to effectively market their products or services to potential customers. While a few of these companies have been able to gain an understanding of what customers seek from them, the overwhelming majority have [...]
Read the full article →