From the monthly archives:

February 2009

Rock Your Recession Marketing

February 25, 2009

Recently I noticed that a former client has been running their old television spots — undoubtedly an effort to take advantage of the recessionary conditions and reduced advertising presence of their competitors, and to do it at a bargain-basement price to boot.
I applaud this company for recognizing that now is a great time to get [...]

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Welcome to Audience Audit

February 7, 2009

For years I have had the privilege of working with organizations — some very large, some very small — in their efforts to effectively market their products or services to potential customers.  While a few of these companies have been able to gain an understanding of what customers seek from them, the overwhelming majority have [...]

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